Political Social Media Marketing / Social Media Marketing for Politics

Here we reach out to your entire network of staffers and voters and create the appropriate email environment.

1. Lay the foundation
2. Storyboard your content
3. Build a Community
4. Recruit Followers

Lay the foundation
The very first thing you should do is create Accounts

• Twitter - www.twitter.com
• Facebook - www.facebook.com
• Linked In - www.linkedin.com
• FlickR - www.flickr.com
• You Tube - www.youtube.com

Storyboard the content

• What are you going to write about and post and why?
• Give your followers something to talk about
• Make it about them, not about you

Topics to Publish

• General Information
• Tips
• Announcements
• Events
• Opinions

Schedule Your Messages

• Daily Messages
• Weekly Messages
• Monthly Messages

Build an Online Community
Who do you want to follow you?

• Voters
• Staffers
• Friends and Family

Promote Your Social Accounts on:

• Web Sites and Blog
• Email Marketing
• SMS/ Text Marketing
• Business cards
• Flyers
• E-Signatures
• Advertisements

Build an Online Community

• Friends of ………………………………..
  • Get Info
  • Get Tips
  • Get Success Stories
  • Get Coupons
• Hold monthly drawings for new people that “Join Your Network”
• Engage with people to be part of your community
• Use Marketing Tactics to engage in offers

Same Strategy as offline but online

• Meet People
• Build Relationships
• Ask Questions
• Answer Questions
• Build Trust
• Build a Reputation
• Build Content and Communications

Recruit Followers